My Role
- UX/UI Designer
Deliverables
- Competitor Analysis
- Prototyping
- UX/UI Direction
- Key Design
- Visual Assets
Result
The design helped the brand sell out the course.
Overview
TH32ND is a video production company that has two business streams:
- A high end video production that is focused on high profile fashion brands such as Vogue, Zara, Farfetch, Bershka, Uniqlo, Carolina Herrera, Paco Rabane, and Diesel to name a few.
- Educational route dedicated to teaching young talents the skills necessary to execute the “raw” video production, a style that is iconic to the company
Project Goals and Objectives
The CEO & creative director, Vitaliy Avanesov, asked for a website redesign in a “stylish, yet minimalistic way”. Thus, hence I began the journey in pursuit of “less is more."We also discussed user experience issues and possibilities for improvement. Additionally, I provided recommendations to enhance the copy as there was a lack of hierarchy and consistent writing style in the texts.
Design Strategy
To better understand our design direction, I created moodboards. After discussing them with the clients, we selected what they liked most and what they definitely wouldn't use in the design. Then, I created several hero section concepts with different color schemes. Once the client made their choice, I designed the entire landing page. After finalizing the design, I proceeded to create adaptive versions.
Result
After the design was approved with almost no revisions, we created a detailed UI kit and handed it over for development. The website was successfully launched and ready to delight new flow of students with its convenience and appearance.
