MadKudu
Predictive scoring that analyzes marketing, product, AND sales data
My Role
- UX/UI Designer
- Illustratot
Other Participants
Deliverables
- Competitor Analysis
- Art Direction
- Visual Identity
- Prototyping
- Web Design
- Graphic Design
Results
The change in visual direction of the brand helped MadKudu refocus their marketing efforts to be more Sales ops oriented.
Overview
MadKudu specializes in advanced predictive lead scoring tailored specifically for high-volume B2B SaaS firms, empowering accelerated growth through deep customer data analysis.
Leveraging a potent blend of data, scientific methodologies, and an inventive approach, MadKudu excels in pinpointing the vital 10% of accounts responsible for 90% of revenue, seamlessly connecting VIP visitors with sales teams, and crafting personalized outreach strategies finely tuned to individual customer needs.
Goals and Objectives
If talking strictly about the design, the initial project goal was to boost the visual identity and redesign the website as it was outdated and didn't align with the brand image desired by clients. The aim of the project was to create a modern design that's user-friendly while maintaining the brightness and boldness of the visual assets that were inherent to the brand.
Design Strategy
After client discussions, we developed various webpage concepts to visualize the desired outcome. Choosing a neubrutalist design direction helped come up with a playful, yet clean site design.
As the clients desired a vibrant site, I developed a palette consisting of eight vivid colors that were not only used for contrasting elements, but also for backgrounds. This was achieved by toning down their brightness.
Furthermore, I enriched the site with bright graphics and diagrams featuring client platform metrics, providing a sense of ease in using the product. This helped the narative as the graphics were a huge deal when talking about the user journey and visualization of the product's essense. To instill trust in visitors, aside from hand-drawn visual elements, the site also incorporated photos of real people radiating positive emotions while interacting with the platform.
Results
The change in visual direction of the brand helped MadKudu refocus their marketing efforts from marketing ops to be more focused on Sales ops, which helped pivot the operations into a more profitable niche and cut off the operations of lower importance.
