My Role
- UX/UI Designer
- Illustrator
Other Participants
Deliverables
- Ux/UI Design
- Visual Assets
Results
The designs resulted in multiple positive outcomes being a secured round of investment as well as receiving an award for web excellence.
Overview
Adonis, a healthcare-focused revenue intelligence and automation platform, tackles challenges in revenue cycle management. Healthcare providers often miss out on 15% or more of owed revenue due to multiple issues in traditional RCM. By using data science and AI, Adonis addresses these challenges, aiming for more reliable revenue outcomes.
Project Goals and Objectives
As Adonis has recently received a first round of funding, the goal was to fully revamp the site as to initiate marketing efforts. Adonis had a primary goal to create a premium design with custom visual elements and animations that would impress investors and elevate the business to a new level. Internally, there were also some objectives such as to present the designs to the stakeholders and get the site off the ground as soon as possible. The art direction was excuted by Oğuz Yağız Kara, who was also the creator of the main concept of the home page. Based on the groundwork that was done, I then completed the entire site's design that was then approved by the stakeholders.
Design Strategy
To achieve the marketing goals of Adonis, the design strategy had to be aligned with the bigger picture. That means that the designs needed to give Adonis a platform that ill help them clearly narrate the benefits of using their product, accommodate the SEO strategy, and focus on conversions.
Results
Adonis has managed to both fully redesign, and redevelop their website as well as scale the sitemap to boost the SEO performance of the website. The site now offers a user-friendly and informative platform to captivate potential clients and investors.
In terms of the achievements, in this particular case, the results truly speak for themselves:
- The marketing efforts have helped adonis secure a new round of investments
- The designs together with the rest of the marketing efforts have secured an award for web excellence
